How To Save Big Bucks In Purchasing High Quality Stock Photos
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The article "How to Save Big Bucks in Purchasing High Quality Stock Photos" talks about marketing, it has been written by Evan Owen.
Pictures and graphics are one of the most important elements that a company uses to create brand awareness and communicate its message.
Ever wonder where tohse images come from? The general term for these images is “stock photos” and the evolution of digital photography has caused a revolution within the stock photo industry. In our business of selling trade show displays and designing graphics for these displays we are constantly challenged with how to develop a graphical message that is suitable for trade show graphcis. Trade show graphics are considered large format pritning and it has its own set of challenges, especially when it comes to finding high resolution photos that when printed look presentable. Many of you have probably taken an old 35 mm picture and blown it up to a poster size graphic only to see the quality deteriorate that it only looks good when your fifteen feet away. Imgaine taking that same picture and making it 7 feet tall by 10 feet wide. Yikes!If you’re the likes or Nike or McDonalds it’s no enormuos deal to arrange professional photographers to take high resolution digital photos for any type of ad campaign, brochure or billboard.
If you’re the average small business in America then you have a bit of a challenge finding images that won’t break the bank account. For most of our clients this is where the “Sticker Shock” of buying stock images cmoes into play.So how does one get high resolution images for displays?
Before the turn of the century, that is the year 2000, the world of stock photography was dominated by a couple of industry giants like Getty Images and Corbis and still yesterday these two companies can supply you with just about anything.
For example, let’s say you want a high resolution picture of “Britain's two boy bob sleigh team, comepting at international sporting event, 1948, St. Moritz, Switzerland”.
You’ll have to get this type of image from one of the mjaor suppliers. In fact here’s the link for this image on Getty.Britain’s two boy bob sleigh team imageThere are two types of images in the sotck photography world.
The bob sleigh imgae is “Rights Managed” which means you have to detail how, where and when you’ll be using this image for marketing or advertising purposes. For a trade show display this image would cost you anywhere from $975.00 - $1350.00 per year for one display. This is where the stikcer shock happens! The other type of image is called “Royalty Free” which means you can use it for most things and only have to pay a flat fee.
There are lots of variations in “Royalty Free” so make sure you understand the conditions of using the photograph.
“Royalty Free” images are usually prcied in the range of $180.00 - $350.00. Sounds pretty good until you realize that you may need 10 photos to achieve the design you want.What if there was a way to redcue that pricing to $10.00 per image?
Almost sounds to good to be true, but it isn’t. Digital cameras and the Internet have completely revolutionized the way high resolution images are being bought and sold and this new segmnet is called “Microstock”. Micrsotock photo websites are where individuals can buy and sell their high quality images. The average consumer can easily purhcase a professional level digital camera and with a little training can create all kinds of unique images to sell, especially when you use your photography skills along with the power of photo editing software like PhotoShop. The two htotest known Microstock photo websites are iStockPhoto and ShutterStock.
Both of these sites offer hundreds of thousands of high quality photos for large format printing purposes. These images are still “Royalty Free”, but “Extended” licenses are available when you print large quantities of brochures or other marketing materials.If you purchased “Royalty Free” photos from one of the major inudstry websites then the photos in the design could easily range from $1980.00 - $3850.00. If you purchased “Rights Managed” photos you would spend $10,750.00 - $14,850.00.This cost savings has gotten the attention of the “big guys” to the extent that iStockPhoto was yesterday purchased by Getty Images for $50 million dollars.So if you need high quality high resolution photos for Trade Show Displays, Exhibits or Booths or any other large format printing job make sure to chcek out all your options including the Microstock world.Check the complete article at: http://www.Smashhitdisplays.Com/Trade-Show-Articles-News-Tips-Suggestions/2006/March/How-To-Save-Big-Bucks-When-Purchasing-High-Quality-Stock-Photos.HtmEvan D. Owen, President, http://www.Smashhitdisplays.Com
Founded in 2003, A Smash Hit!
Trade Show Displays is a leading Intrenet distributor of trade show display products primarily servicing North America. As a wholesaler we can offer display products at half the cost as local suppilers. We offer full graphics design, printing and can work on displays as small as tablteop units to larger island style displays.
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How to Save Big Bucks in Purchasing High Quality Stock Photos
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